Sunday, May 29, 2011
How To Get Ahead In Czech Advertising
Another one from the archives of Czechoslovak-era hockey programs. This comes from a 1986 TJ Tesla Pardubice program -- Tesla not just being a science dude and a hair metal band but also the communist-era state electric company. They sponsored (I guess -- I'm still not 100% clear on how this worked in the 1960s through the '80s) Pardubice hockey from 1960 until the fall of communism.
The ad's a bit curious, in its juxtaposition of Age of Aquarius text (that's a font that I associate with late '60s DC Comics house ads) with tough bearded army dude/construction worker/something. That text reads (very roughly) "We increase radio effectiveness in all economic sectors," which is probably how I once imagined all communists talked.
Tesla Pardubice were usually also-rans in Czechoslovak hockey, winning only one title before the late '80s. Around that time their fortunes picked up with a bunch of good young players, not least a young Dominik Hasek, and they won two titles in the waning years of Czechoslovakia. They might have added a few more if events hadn't overtaken them -- as it was, stars like Hasek, Jiri Sejba, Petr Prajsler, Ladislav Lubina, and others all sought their fortunes elsewhere as soon as they could.
Pardubice also had what were probably the sweetest uniforms in Czechoslovakia. I haven't bought a jersey in a few years, and I'm in an era of fiscal responsibility now, but man that sweater makes me salivate.