Thursday, September 04, 2008


I recently came across an early-1970s hockey magazine from Czechoslovakia* -- which has a bunch of cool and interesting ads in it. Some remarkably similar to North American ads at the same, others very different. I'll be posting them here from time to time, until I run out or get bored.

The bit along the side says, roughly, "for modern men from the national company." I'm not sure which national company; hard to tell whether this is an advertisement for "Rex" or "Kras Brno." "Kras Brno" is listed as a garment producer that went out of business in the 1990s; there's a business called "Rex" at Podnásepní 1 in Brno, if you want to drop by.

It's kind of reassuring to know that even in the murkiest depths of the Cold War, both sides had goofy pants.

* - the magazine is devoted to the ZKL Brno hockey club -- ZKL has evolved over the decades into our new hockey heroes, HC Kometa Brno. They came through and won the Tipsport Cup on Tuesday, scoring three times in the final period to rally from a 4-2 deficit. Nice job, guys. They're also apparently facing a dispute with the city, or the people who run their arena, or both -- the details are too convoluted for my poor language skills or Google translation.

Also, I still haven't figured out a way to get my hands on a t-shirt, so if anyone's reading from out Brno way...

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