Friday, March 23, 2007

A Bridge Too Far

The Elk passes this on...

Bridge owners angry over sex position

An unusual trademark row has broken out after a Swedish magazine published an advert showing a sex position named after a famous Swedish-Danish landmark.

The advert for the Stockholm-based child clothes store Liten Butik contained 24 depictions of sex positions, one of which was the Ă–resund Bridge, named after the link between southern Sweden and Copenhagen.

The article raises a lot of questions, unfortunately unanswered -- number one being "what does the position look like?" (Don't bother looking for an image -- I tried) I'm guessing it's sitting upright, partners facing, but the article is sadly negligent on this end.

Also -- the ad was for a children's clothing store? Pardon the vulgarity, but what the fuck? What kind of children's clothing store is this? Swedes, man. Different than you and me.


Anne said...
This comment has been removed by the author.
Anne said...

Sorry about the double post-I'm trying to type with a cigarette in my hand, and it didn't go so well...
Anyway, I agree with you- what the hell are 24 sex positions doing in an ad for children's clothes? They should really only know about six or seven, at the most. jk. I guess the Swedes are starting them out early!

Anonymous said...

Well, if it's just baby clothes, I can almost imagine it, you know, some sort of cause/effect marketing strategy, but if it's for a store for clothing for walking talking children, then I don't get it...a lot.